If you’ve been wondering whether Total Wireless is shutting down, you’re not alone. Many people have noticed changes to the brand over the past couple of years—especially with the brief rebranding to “Total by Verizon.”
But here’s the good news: Total Wireless is not going out of business. In fact, it’s making a big comeback—and it’s better than ever.
Let’s break down what’s really happening with Total Wireless, why it was rebranded, and what customers can expect moving forward.
Read also: Does Total Wireless Support eSIM? Everything You Need to Know
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What Happened to Total Wireless?
Back in 2022, Verizon acquired Tracfone and its family of prepaid brands, which included Total Wireless. Shortly after, Verizon began rebranding Total Wireless to “Total by Verizon” as part of a marketing refresh. This caused a bit of confusion—many customers thought the brand was disappearing for good.
But in July 2024, Verizon made a big move: they brought back the Total Wireless name, with a new look, new offers, and a clear goal—to stand out in the prepaid market as a strong, affordable, and reliable wireless option.
Why Did Verizon Bring Back the Total Wireless Name?
Verizon found that many customers still had a strong connection to the Total Wireless name. It had built trust over the years, especially among value-conscious users looking for prepaid wireless without the hassle.
By reviving the name, Verizon is sending a message: Total Wireless is here to stay. But it’s not just about the name—it’s also about delivering more value and better service.
What’s New With Total Wireless?
Verizon didn’t just dust off the old name and call it a day. The relaunch of Total Wireless comes with a series of bold updates and perks designed to attract new customers and reward loyalty. Here’s what’s new:
Price Lock Guarantee: Unlimited data plans starting under $30/month (taxes and fees included) come with a 5-year price guarantee.
Free 5G Phones: Switchers who activate on a Total 5G plan can get a free 5G smartphone.
$200 Credit Reward: Customers who stay with Total Wireless for 12 months on a qualifying plan receive a $200 credit toward a new 5G device.
Access to Verizon’s Fast 5G Network: Total Wireless now includes access to Verizon’s 5G Ultra Wideband, which is up to 10x faster than previous plans.
New Look, Same Value: The brand got a modern redesign and is now targeting a more diverse, multicultural audience with its marketing.
What Does This Mean for Current Customers?
If you’re already a Total Wireless customer, there’s no need to worry. Your service isn’t going anywhere. In fact, you may start seeing better network performance, new plan options, and loyalty perks like the Total Rewards program.
If you left Total Wireless because of the brand change or pricing concerns, now might be a great time to reconsider.
Total Wireless is not just surviving—it’s evolving. Backed by Verizon’s powerful network and a renewed focus on customer value, Total Wireless is positioning itself as a leading choice in the prepaid market.
If you’re looking for a budget-friendly, contract-free wireless option with perks, rewards, and reliable 5G coverage, Total Wireless deserves a second look.
Frequently Asked Questions
Q: Is Total Wireless shutting down?
A: No, Total Wireless is not shutting down. It was briefly rebranded as “Total by Verizon” but has now returned with new benefits and a fresh identity.
Q: Will I lose my phone number or plan?
A: No changes will be made to your number or current service unless you choose to upgrade or switch to a new plan.
Q: Can I keep my current phone?
A: Yes, most unlocked phones are compatible with Total Wireless. You can also get a free 5G phone if you switch and activate a Total 5G plan.
Q: Are Total Wireless plans still affordable?
A: Absolutely. Plans start under $30/month with taxes and fees included, and there’s a 5-year price guarantee.
